"If silver can keep a sponge from ever smelling, it is not hard to imagine what it does for the things you actually sleep on."
Woven In, Not Sprayed On
Plenty of products call themselves antibacterial. The difference comes down to where the silver actually lives.
Most of them coat the surface with a treatment that wears off in the wash, which means you are paying for a temporary finish. Ivana weaves pure silver fiber into the material itself, so it is part of the sponge rather than a layer sitting on top of it.